Discover better winemakers. Discover better wine.
Our client, Laithwaites Wine, the largest wine distributor in the UK has joined forces with The Wall Street Journal to create a new way for US wine enthusiasts to think about, and buy wine. Taking an upscale publication and marrying them to an upscale product seemed the perfect match. Winemakers were being searched and vineyards discovered around the globe which differentiated this program from other wine discounters.
“Discover better winemakers, discover better wines”.
And with an army of wine buyers that search the globe, you are guaranteed to be taken on a journey of wine discovery. With the benefit of the WSJwine club delivering a case of unique winemakers’ wine direct to your door, the message broke through a range of competitive wine clubs and has been very successful.