Jones Lang LaSalle global training.
We were charged with the task to give the JLL global training program a brand personality and “face” that makes a suite of 5 different education and training programs inviting, energetic, and cohesive.
We created two characters and five icons that were used on all materials including an internal web video. The images totaled over 60 illustrations.
The design look we created also had to be within brand guidelines and could work in any country on all materials from presentations and manuals to trade show materials and the company intranet. The “Power to Win” program increased interest in training and thus strengthened the sales force, sales, and wins.