Woodland Foods, a wholesale provider of specialty food ingredients, asked us to create a new brand image and package design for a line of consumer products. The idea centers around the fact that the buyers at Woodland Foods travel the world looking for the most interesting and exciting ingredients they can find. So a new world of adventure, travel and taste will find it’s way on to the supermarket shelves soon.
The theme line “Explore Create Enjoy” not only describes the views of Woodland Foods, but those of the consumer as well.
We started with creating a brand platform for Epicurean Specialty to provide a guiding and relevant foundation for what the brand stands for. What is the brands personality, core values, attributes and essence, that will differentiate from the competition? The brand platform serves as the strategic “road map” to guide the development of the brand identity, brand idea, and all marketing materials moving forward.
In this way the brand is understood and embraced by all internal stakeholders. From an external standpoint, the brand is communicated with a consistent voice, look and feel.