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		<title>Let&#8217;s Go Big Blue!</title>
		<link>http://valentiadv.com/2012/02/22/lets-go-big-blue/</link>
		<comments>http://valentiadv.com/2012/02/22/lets-go-big-blue/#comments</comments>
		<pubDate>Wed, 22 Feb 2012 23:23:47 +0000</pubDate>
		<dc:creator>Michael Valenti</dc:creator>
				<category><![CDATA[Not so serious]]></category>
		<category><![CDATA[not so serious]]></category>

		<guid isPermaLink="false">http://valentiadv.com/?p=412</guid>
		<description><![CDATA[If you’re looking for an easy to execute awareness idea for your company this is a great one. Just imagine the media coverage you’ll get if all your employees paint their faces with your company logo. Football fans of all kinds have been painting their faces for a long time. Even older fans you’d never [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=valentiadv.com&amp;blog=30862239&amp;post=412&amp;subd=valentiadv&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>What&#8217;s love got to do with it?</title>
		<link>http://valentiadv.com/2012/02/02/whats-love-got-to-do-with-it/</link>
		<comments>http://valentiadv.com/2012/02/02/whats-love-got-to-do-with-it/#comments</comments>
		<pubDate>Thu, 02 Feb 2012 22:26:40 +0000</pubDate>
		<dc:creator>Michael Valenti</dc:creator>
				<category><![CDATA[Not so serious]]></category>
		<category><![CDATA[not so serious]]></category>

		<guid isPermaLink="false">http://valentiadv.com/?p=372</guid>
		<description><![CDATA[Actually everything. Love can take you higher and higher and then put you back in my arms again. Without love we wouldn’t have Lucy and Ricky, Free Love or The Love Boat. The Beatles would have had much less to sing about and the French would have to find another pastime. Love puts a swell in [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=valentiadv.com&amp;blog=30862239&amp;post=372&amp;subd=valentiadv&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Use real gorillas</title>
		<link>http://valentiadv.com/2012/01/21/use-real-gorillas/</link>
		<comments>http://valentiadv.com/2012/01/21/use-real-gorillas/#comments</comments>
		<pubDate>Sat, 21 Jan 2012 20:45:17 +0000</pubDate>
		<dc:creator>Michael Valenti</dc:creator>
				<category><![CDATA[Not so serious]]></category>
		<category><![CDATA[not so serious]]></category>

		<guid isPermaLink="false">http://valentiadv.com/?p=354</guid>
		<description><![CDATA[There is no more powerful way to stand out in a crowd than to use the time-honored tradition of employing real gorillas in your marketing efforts. Most notably the technique was used in 1933 by a famous explorer looking to sell tickets to his Broadway show. Of course that particular execution met with some unfortunate [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=valentiadv.com&amp;blog=30862239&amp;post=354&amp;subd=valentiadv&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Blame Someone Else Day is Friday, January 13th</title>
		<link>http://valentiadv.com/2012/01/09/blame-someone-else-day-is-friday-january-13th/</link>
		<comments>http://valentiadv.com/2012/01/09/blame-someone-else-day-is-friday-january-13th/#comments</comments>
		<pubDate>Mon, 09 Jan 2012 20:45:22 +0000</pubDate>
		<dc:creator>Michael Valenti</dc:creator>
				<category><![CDATA[Not so serious]]></category>
		<category><![CDATA[illustration]]></category>
		<category><![CDATA[not so serious]]></category>

		<guid isPermaLink="false">http://valentiadv.com/?p=280</guid>
		<description><![CDATA[&#8220;That wasn&#8217;t my idea&#8221; If you&#8217;ve ever wanted to point a finger at someone else this is your day. Friday, January 13th is National Blame Someone Else Day. You&#8217;ll never have a better chance to shift the blame for an idea that didn&#8217;t work. It&#8217;s a real holiday, check it out here. Blame Someone Else Day. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=valentiadv.com&amp;blog=30862239&amp;post=280&amp;subd=valentiadv&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>OH! The Ohio Lottery</title>
		<link>http://valentiadv.com/2011/12/29/oh-the-ohio-lottery/</link>
		<comments>http://valentiadv.com/2011/12/29/oh-the-ohio-lottery/#comments</comments>
		<pubDate>Thu, 29 Dec 2011 21:45:47 +0000</pubDate>
		<dc:creator>Michael Valenti</dc:creator>
				<category><![CDATA[Clients]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Brand Design]]></category>
		<category><![CDATA[Ideas]]></category>
		<category><![CDATA[LOGO]]></category>
		<category><![CDATA[OH!]]></category>

		<guid isPermaLink="false">http://valentiadv.wordpress.com/?p=240</guid>
		<description><![CDATA[We changed the consumer negative takeaway of the Ohio lottery AND the meaning of the Ohio state abbreviation, virtually overnight, by developing an iconic mark with stopping power and lots of legs. We put fun back into the lottery by rebranding with an icon and underlying energy, and OH! did we ever get the entire [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=valentiadv.com&amp;blog=30862239&amp;post=240&amp;subd=valentiadv&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">oh logo copy</media:title>
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			<media:title type="html">Girl Learning About Genetics</media:title>
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			<media:title type="html">bus</media:title>
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		<title>Love is in the House</title>
		<link>http://valentiadv.com/2011/12/29/love-is-in-the-house/</link>
		<comments>http://valentiadv.com/2011/12/29/love-is-in-the-house/#comments</comments>
		<pubDate>Thu, 29 Dec 2011 17:14:07 +0000</pubDate>
		<dc:creator>Michael Valenti</dc:creator>
				<category><![CDATA[Clients]]></category>
		<category><![CDATA[Ideas]]></category>
		<category><![CDATA[Brand Design]]></category>
		<category><![CDATA[Charity]]></category>
		<category><![CDATA[ronald mcdonald house charities]]></category>

		<guid isPermaLink="false">http://valentiadv.wordpress.com/?p=221</guid>
		<description><![CDATA[Ronald McDonald House Charities needed a brand idea to emotionally connect with its vast target audience and support the core pillars of Hope, Comfort, Care and Love. VALENTI developed the &#8220;Welcome Mat&#8221; brand campaign that went further than our client could have imagined. In addition to a natural tie in with houses that welcome families [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=valentiadv.com&amp;blog=30862239&amp;post=221&amp;subd=valentiadv&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">couch mat copy</media:title>
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			<media:title type="html">Love mom baby copy</media:title>
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		<item>
		<title>The Power to Win</title>
		<link>http://valentiadv.com/2011/12/28/the-power-to-win/</link>
		<comments>http://valentiadv.com/2011/12/28/the-power-to-win/#comments</comments>
		<pubDate>Wed, 28 Dec 2011 21:23:08 +0000</pubDate>
		<dc:creator>Michael Valenti</dc:creator>
				<category><![CDATA[Clients]]></category>
		<category><![CDATA[Brand Design]]></category>
		<category><![CDATA[JLL]]></category>
		<category><![CDATA[sales training]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://valentiadv.wordpress.com/?p=187</guid>
		<description><![CDATA[Jones Lang LaSalle global training. We were charged with the task to give the JLL global training program a brand personality and “face” that makes a suite of 5 different education and training programs inviting, energetic, and cohesive. We created two characters and five icons that were used on all materials including an internal web [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=valentiadv.com&amp;blog=30862239&amp;post=187&amp;subd=valentiadv&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
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			<media:title type="html">Print</media:title>
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		<title>WSJ Wine</title>
		<link>http://valentiadv.com/2011/12/28/wsj-wine/</link>
		<comments>http://valentiadv.com/2011/12/28/wsj-wine/#comments</comments>
		<pubDate>Wed, 28 Dec 2011 20:56:57 +0000</pubDate>
		<dc:creator>Michael Valenti</dc:creator>
				<category><![CDATA[Clients]]></category>
		<category><![CDATA[Wall St Journal Wine]]></category>
		<category><![CDATA[WINE]]></category>

		<guid isPermaLink="false">http://valentiadv.wordpress.com/?p=181</guid>
		<description><![CDATA[Discover better winemakers. Discover better wine. Our client, Laithwaites Wine, the largest wine distributor in the UK has joined forces with The Wall Street Journal to create a new way for US wine enthusiasts to think about, and buy wine. Taking an upscale publication and marrying them to an upscale product seemed the perfect match. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=valentiadv.com&amp;blog=30862239&amp;post=181&amp;subd=valentiadv&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>The Yanks</title>
		<link>http://valentiadv.com/2011/12/28/the-yanks/</link>
		<comments>http://valentiadv.com/2011/12/28/the-yanks/#comments</comments>
		<pubDate>Wed, 28 Dec 2011 19:02:58 +0000</pubDate>
		<dc:creator>Michael Valenti</dc:creator>
				<category><![CDATA[Projects]]></category>
		<category><![CDATA[USA Soccer]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[YANKS]]></category>

		<guid isPermaLink="false">http://valentiadv.wordpress.com/?p=174</guid>
		<description><![CDATA[With the goal of  putting butts in seats, we helped create a campaign for the U.S. Men’s National Soccer Team. The work is designed to drive fans interest and attendance at qualifying matches for the 2010 World Cup. The campaign line, “The Yanks are Coming. Are You?” is a direct challenge to get out and [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=valentiadv.com&amp;blog=30862239&amp;post=174&amp;subd=valentiadv&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Madden</title>
		<link>http://valentiadv.com/2011/12/28/madden/</link>
		<comments>http://valentiadv.com/2011/12/28/madden/#comments</comments>
		<pubDate>Wed, 28 Dec 2011 15:55:39 +0000</pubDate>
		<dc:creator>Michael Valenti</dc:creator>
				<category><![CDATA[Clients]]></category>
		<category><![CDATA[Brand Design]]></category>
		<category><![CDATA[LOGO]]></category>
		<category><![CDATA[web]]></category>

		<guid isPermaLink="false">http://valentiadv.wordpress.com/?p=131</guid>
		<description><![CDATA[Madden is in the retail promotional marketing business, making, designing, printing, and shipping promotional materials to retailers around the country. They have clients like Miller Coors and Mike’s Hard Lemonade, Starbucks and Marlboro. Madden is a privately held company run by Sean Madden and has been in business since 1957, located near Chicago’s O’Hare airport. CHALLENGE: [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=valentiadv.com&amp;blog=30862239&amp;post=131&amp;subd=valentiadv&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://valentiadv.com/2011/12/28/madden/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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