If you’re looking for an easy to execute awareness idea for your company this is a great one. Just imagine the media coverage you’ll get if all your employees paint their faces with your company logo.

Football fans of all kinds have been painting their faces for a long time. Even older fans you’d never expect are flying their team colors with pride.

And what is a company if not a team? Don’t you think your employees would want to rock your logo on their face? Just think how much fun the break room would be if everyone painted up for the workday. How exciting would the next “Sales Team” meeting be if everyone showed up in company colors and painted faces. United for the cause!

It works for the NFL, why not you.

So lets go “Big Blue” send someone out for spray paint, cut a stencil and get to work. You’ll have instant brand loyalty that doesn’t wash off.

“Not so serious strategies” are published twice a month to help you stay not-so-serious all the time. If you like them share them with your co-workers maybe they could use the not-so-serious advice.

Actually everything. Love can take you higher and higher and then put you back in my arms again.

Without love we wouldn’t have Lucy and Ricky, Free Love or The Love Boat. The Beatles would have had much less to sing about and the French would have to find another pastime. Love puts a swell in the pharmaceutical companies bottom line, sells Hallmark cards and keeps the FTD guy running around in gold tights.

Love is good for business.

So this Valentine’s Day take a moment to profess your love. Tell a co-worker how you really feel, tell your client, tell your boss, tell them all you can’t live without them.

To make it easier for you to share your feelings we made these little stickers for you to send to your loved ones. Just make sure your send them to the right person.

Copy/paste and Email this to a special someone.

Copy/paste and Email this to a special someone.

Copy/paste and Email this to a special someone.

Copy/paste and Email this to a special someone.

Copy/paste and Email this to a special someone.

Select a sticker and email it to the person you desire. If you love what you do, it shows. So share the love.

“Not so serious strategies” are published twice a month to help you stay not-so-serious all the time. If you like them share them with your co-workers maybe they could use the not-so-serious advice.

There is no more powerful way to stand out in a crowd than to use the time-honored tradition of employing real gorillas in your marketing efforts. Most notably the technique was used in 1933 by a famous explorer looking to sell tickets to his Broadway show. Of course that particular execution met with some unfortunate events, none-the-less it was very memorable.

American Tourister luggage used real gorillas in their famous campaign during the 1970’s. (okay it was a big chimp, close enough) Portraying clumsy bellhops the oversized apes manhandled the bag, which withstood the beating. A classic product demo.

So the next time you stand in the front of the room holding a concept board, speak up, raise your voice and say “I want to use real gorillas in this ad”. You might get famous. Or not.

“Not so serious strategies” are published twice a month to help you stay not-so-serious all the time. If you like them share them with your co-workers maybe they could use the not-so-serious advice.