There is no more powerful way to stand out in a crowd than to use the time-honored tradition of employing real gorillas in your marketing efforts. Most notably the technique was used in 1933 by a famous explorer looking to sell tickets to his Broadway show. Of course that particular execution met with some unfortunate events, none-the-less it was very memorable.

American Tourister luggage used real gorillas in their famous campaign during the 1970’s. (okay it was a big chimp, close enough) Portraying clumsy bellhops the oversized apes manhandled the bag, which withstood the beating. A classic product demo.

So the next time you stand in the front of the room holding a concept board, speak up, raise your voice and say “I want to use real gorillas in this ad”. You might get famous. Or not.

“Not so serious strategies” are published twice a month to help you stay not-so-serious all the time. If you like them share them with your co-workers maybe they could use the not-so-serious advice.